We have just completed another successful state-wide television ad campaign promoting both the manufactured and modular housing industry.  The ads ran the last three weeks in May on six television stations throughout Virginia.  The response from the membership and the buying public was excellent.  As of this writing more than 550 consumers have called the 800 number requesting additional information and listings of retailers and builders in their area.  That information is currently being sent out to them and a complete listing of those who called in will be sent to every retailer and builder member in Virginia.

In addition to the calls to the 800 number, we have had more than 7,206 visits to our VAMMHA.org Home Page (700% increase over April 2006).  These hits were collecting additional information about the manufactured and modular housing industry in Virginia.

For those of you that didn’t see the ad, it consisted of a series of 5 photos (all pictures were of homes sited in Virginia) starting with an attractive single-section manufactured home and going to a multi-story  modular home showing the total size and price span of the homes we produce and sell.  Each picture had a brief description, such as (great starter home, Elegant, etc.) and was followed by, “Manufactured and Modular Housing – A Home For All Reasons.”

We have also picked up several new members to VAMMHA.  These are builders and modular retailers that saw the ad campaign and called the office wanting to participate.

As you know, the TV ad campaign runs every other year and is paid for by a portion of the manufacturer’s shipment dues going into a special account to finance the campaign.